Massages have long been known to help ease signs of stress and help us feel more relaxed. However, a new craze is promoting a slightly more intimate session. The 'yoni' is available exclusively to women as the private rub down carried out by an expert practitioner - but still essentially a stranger - focuses entirely on the vagina. Although some people achieve an orgasm during the massage, which can cost up to £300 (N87,757) a session, the main focus of the 'ritual' is learning what feels good, which could lead to better sex.
Although the session - which are available in the UK, US and Australia - does focus on discovering pleasure, the yoni massage is said to have been effective in helping women cope with trauma as well as getting over a break up. It usually begins with clients experiencing a full body massage in order to relax them ahead of the main event with erogenous zones such as their breasts being touched. A practitioner will then massage the clients labia while they practice breathing exercises. The masseur may also venture inside the vagina to seek out any 'tight' spots with the aims to release the tension.
The word 'yoni' comes from the sanskrit word for vulva which is the area that is mainly massaged during the session. Yoni often involves a combination of caressing and deep breathing therapy. In some cases, the masseuse may stimulate the intimate area by penetrating it with the finger.
Professional sexologist, Isis Phoenix revealed more about the process in an interview with Women’s Health. She said: “A yoni massage is a ceremony where a woman is invited to seize touch on her vulva. When we invite touch, there’s opportunity to cleanse a sense of energy.”
Phoenix revealed that although some women orgasm during the relaxation process, many don’t. Sessions can be used as an indicator to teach the client what sensations they enjoy during sex, allowing them to be more vocal in the bedroom.