Meet 17-year-old James Charles - a popular Instagram makeup artiste who has become the first ever male CoverGirl brand ambassador. On Tuesday, current CoverGirl ambassador, Katy Perry, took to Instagram to break the news that the beauty brand had signed the New York-based makeup artist as their first ever CoverBoy.
James, who couldn't hold back his excitement on the historic announcement, gushed: "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard."
More pics below: